What Is Your Color?

by | Jun 15, 2017 | Senior Spotlight

Awareness ribbons and their different colors or patterns are globally used to show support or raise awareness for a cause. No matter where you see them or the form in which they come, the idea is the same – the person is showing their support for a certain cause or organization. These worthy causes are typically assigned a color acknowledged by a nationally recognized, non-profit organization, such as white for lung cancer, pink for breast cancer, or gold for childhood cancer.

Remember the song “Tie a Yellow Ribbon Round the Ole Oak Tree”? In the early 1970’s, Penney Laingen was the first to use the ribbon as an awareness symbol. Her friends and family followed her trend by tying yellow ribbons around trees to represent the desire for her husband to come home, a hostage held in Iran.

Cancer ribbons began back in the 1980’s when Susan G. Komen needed to raise awareness for breast cancer. The pink ribbon was created as a means to shed light on the much needed attention and funding for the cause. As Susan G. Komen began expanding, other non-profit organizations took advantage, creating awareness colors to encourage support and recognition. Over the years many groups and foundations have adopted these ribbons as symbols of support or awareness – as a result various causes often share the same color.

Purple, a secondary color strongly connected with imagination, fantasy, creativity, pureness, serenity, royalty, luxury and rarity. The color conveys wisdom, uniqueness, and challenge. The color purple, on this day, represents the growing problem of elder abuse around the world.

On June 15, 2006 the International Network for the Prevention of Elder Abuse and the World Health Organization declared this day as the annual day of recognition of World Elder Abuse Awareness (WEAAD). Their mission is to provide an opportunity for communities around the world to promote a better understanding of elder mistreatment by raising awareness of the cultural, social, economic and demographic factors that drive this abuse.

People are asked to wear the color purple to show support for their worldwide effort to prevent elder abuse, so today we will wear the color purple to spread awareness. Joining the hundreds of charities with the goal of increasing awareness of the cause, simply by wearing its color.

For more information on World Elder Abuse Awareness Day visit the American Society on Aging
For more information on an Overview of Elder abuse visit Merck Manual

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